Vice President of Growth, Demand Generation

Here at Labster, we’re eager to find a highly data driven and energetic Vice President (VP) of Demand Generation (Growth) to join our global, mission driven organization. In this role reporting directly to our CMO, you will shape and implement a comprehensive growth marketing strategy to drive new customer acquisition, user funnel optimization, and lifecycle initiatives while partnering with leaders across the organization to drive measurable outcomes. You will own the strategy, positioning and execution of priorities for all digital channels and develop a deep understanding of the levers to drive adoption and engagement across all products and all geographies to determine the optimal level of required investment.

Does working with data and using marketing intelligence to make the most informed business decisions get you up in the morning? Do you thrive in fast paced, deadline driven environments to achieve impactful results? If so, read on!!

你会做什么。

• Develop the company's global data-driven, demand generation strategy and channels to drive new business, as well as expand the existing customer base. Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver

• Identify and cultivate the most lean-forward audiences with a strategic approach towards the right audiences to develop and acquire them

• Deeply understand the customer lifecycle and identify opportunities for growth and optimization

• Build systems and processes that will track and report on pipeline key performance metrics and use this data to optimize campaign strategies

• Partner closely with Labster's content team to generate meaningful increases in quality traffic by constantly improving the content we create based on data

• Work cross-functionally not only within Marketing, but also Sales and Product Management to develop a strong pipeline of opportunities

• Leverage account-based marketing and selling tactics as an efficient way to drive demand

• Develop understanding of efficiency metrics and optimize efforts to continuously drive down CAC and improve lifetime value

• Manage 7 team members in 2022 and growth agency, scale up 2023

• This is a growth leadership role which requires SaaS Marketing experience – full-funnel, free trial/demo acquisition experience and traditional demand generation

• Improve our ability to convert inbound traffic through CRO strategy and best practices

• Oversee the ongoing global strategy development, maintenance, and improvement of all Labster digital demand gen tools and applications

• Deep experience and proven success with ABM and Omni-channel acquisition

If you’ve got these skills, we’d love to hear from you.

• 7 +年的角色的经验增加应答sibility supporting B2B SaaS and digital demand generation, with demonstrated and impactful results in terms of metrics such as lead and opportunity creation, velocity/conversion rates through the demand waterfall, and closed business

• Experience with account-based marketing success and funnel KPIs

• Direct experience owning organic and paid digital channels (SEO, SEM, Social) as well as email efforts.

• 优秀的沟通的d interpersonal skills

• Excellent strategic thinking, develop comprehensive, data-driven marketing plans and ability to influence and work collaboratively across organizations

• Fluency in demand generation metrics and approaches to test and optimize them including the use of Salesforce, Marketo, intent platforms, Google Analytics

• Proven track record of building, developing, and elevating a high-performing team

• Entrepreneurial drive, energetic and “no job is too small” attitude

• Experience in EdTech B2B marketing preferred but, not required

• A love of data and can analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them

• The ability to synthesize complex ideas into actionable recommendations for senior leadership to drive the business forward

• Experience working with Product teams to improve and drive revenue via Free Trial programs

Why Labster.

We are Labster. Creators of virtual science lab software that makes learning engaging, effective and accessible, to as many students as possible. We exist to empower the next generation of scientists to change the world. It’s our mission to support 100 million science learners globally by 2025.

In the same way our technology empowers students, we thrive on an autonomous and innovative culture based on Holacracy, and ensuring that your work fits into your lifestyle.

We encourage individual expression, boldly challenge how it’s always been done, and foster learning, creativity and growth. How you work is in your control, balanced by the comfort of access to like-minded, inspiring people, when you need it.

What’s in it for you?

• Be a part of making science accessible and engaging to the world’s future scientists
• Embrace the autonomy of Holacracy, and work that fits into your lifestyle
• Fair and attractive salaries
• Work with flexibility
• Unlimited paid vacation (which we encourage you to actually take!)
• Learning budget & freedom to decide what you learn!
• Company-wide equity program
• Opportunities to travel and meet your colleagues from around the world! (Covid permitting)

Our commitment to all of you

Labster, Inc. is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Labster strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Labster complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.